Behavior Analysis














Behavior Analysis
What Is It?


  "Men act upon the world, and change it, and are changed in turn by the consequences of their action."

  This opening line to the book Verbal Behavior is behavior analysis in a nutshell. In the simplest terms, this is what behavior analysis is all about. People do things that create changes in their environment. Those changes then bring about changes in the people who caused them.

  What are those changes? How can they be observed? What is the relationship between consequences and actions? How can we use these processes to make the world a better place for everyone?

  These and many other questions are what the science of human behavior is devoted to answering.

  As a science, Behavior Analysis is a branch of psychology. It is studied in colleges and universities all over the world. There are several academic journals dedicated to dispensing the knowledge gained through the scientific study of behavior.

  As a practice, Behavior Analysis is an approach to human behavior that has given rise to many effective therapies, educational systems and strategies to prevent behavioral problems. But can Behavior Analysis help you if you are not a college student or a kid with a behavior disorder?

  Since Behavior Analysis is the study of behavior, and since all living creatures constantly engage in behavior, we can study and work towards an understanding of any behavior in any situation.

Since relationships are about the interactions of people, and interactions are behaviors, we can study relationships. If your significant other is angry at you, you may know this because he or she is engaging in behavior that indicates that. You may feel compelled to engage in behavior to rectify the problem. Maybe you buy flowers or cook a special meal. These are also behaviors. Will they work to repair the relationship? Behavior Analysis can help figure out the right answer to that question.


  There is much concern over the behavior of children. What does it mean when my kid acts that way? Why does he do that? Will she grow up to be normal? Behavior Analysis can be used to answer those questions. There has been much misuse of positive reinforcement. This website addresses that problem and provides some insight and direction toward a more effective use of reinforcement in managing the behavior of children.

  Behavior Analysis seeks to understand how features of the environment influence behavior.

Is there a way to arrange your furniture in your house to promote more productive behavior? Feng Shui is an ancient Eastern practice of arranging the environment to promote wealth, happiness and prosperity. Did you know that high ceilings in a home encourage activity, and low ceilings encourage stillness? Behavior Analysis can remove some of the mysticism of practices like this. It can provide useful information on how to take advantage of the operative components of the practice for people who don't necessarily believe in the spiritual or religious undertones.

These are just a few examples of how Behavior Analysis might be useful to you. Behavior Analysis has been a wonderful addition to human understanding in the worlds of academia and mental health services. The purpose of this website is to explore more ways that Behavior Analysis can be made useful to the rest of the world.

So how does it work? The next page explains the ABCs of Behavior Analysis.


An easy to follow discussion on the basics.

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